Geographical Segmentation Essay

In ancient Greek mythology , is said to live an athlete named milo maizen . Strength , determination in both fight is very inspiring . The name was later adapted into milo , the energy to win every day . MILO is an energizing java drink with a unique and delicious flavor that is preferred . make from natural ingredients nourishing , rich in vitamins and minerals . In 1934, MILO launched counterbalance in Australia and then spread to different parts of the world . In Indonesia , MILO introduced in Indonesia 1974.Mewujudkan a healthier society is the mission of PT . Nestl Indonesia. When in 2001 the government heavily campaigned INDONESIA CHAMPION , MILO was invited Indonesian children screw and achievement in the field of free reins . 2002 for the first time held MILO teach Competition , younker talent in the sport of badminton . Until now, the competition is held per year for children of primary and junior high school in Indonesia.Geographical naval division Region Gener ally volume prefer to drink Milo end-to-end the year . But cuddle displace segment the market on the basis of the season . Consumption of cold Milo down during the showery season because pot prefer to have a hot Milo . In hot regions consumption patterns have not changed much . urban center Milo consumption to a greater extent in the cities than in the villages due to respective(a) factors such as income and education levels . Nestleshould more focused on making available in the Milo wherepeople every willing and able to misdirect . Demographic Segmentation Age Nestle shag easily quarry different age groups . The most important of these groups are children and the elderly . For the kids can introduceMilo with additional nutrients such as vitamins and minerals . For older people it already has clinical nutrition . It just needs to get the product known among these people . Gender It will be very beneficial for women because they usually lay shopfor their families . If they believe that Milo would be good for their families, they will buy . Income and involution People will buy Milo when they have sufficient fiscal resources . Nestle should target those at higher income groups.People with blue-collar jobs can be targeted by saying that Milo will help them in their casual routines . Life cycle stages can also be important for families with young kidswill want to buy Milo . Psychographic segmentation Social class and life style People belonging to the higher social classes tend to spend more on luxury than those in the lower classes . Such people can be easily targeted because they are very health conscious . Nestle can encourage people to buy Milo who lack rich foods . Personality And outdoorsy people who are involved in sport can also be targeted by tagging the brand with a sports credit . Behavioral MILO is a brand which is famous for delicious and nutritious beverage products enjoyed by families from generation to generation , with a defi nite java flavor . Favors drunk warm or cold with milk burnt umber contains healthy for the body . And that definitely favored so many people in many countries including Indonesia .