Marketing Segmentation for Nescafe Essay

4.1 Market SegmentationNESCAFEs guests bases argon comprised of following target groups.Local residentsLocal business enterprise peopleStudentsTravelers waiver throughThese groups are potentially strong customer segments. The benefit of this customer segmentation is that it helps to maintain consistentency in business throughout the year. The customer segments succeed a consistent foundation of all years long. Also by appealing several market segments, NESCAFE does not become overly mutually beneficial on any single consumer group.4.2 Target Market Segments dodgeOverall, our strategy is to maintain a constantly high customer count by leveraging our appeal to groups of customers.Local residentsApproximately 200,000 people live in spite of appearance our NESCAFE location. The most affluent of these live even closer, within three miles. nice Parking is available for our customers, local customers from the loyal core of our business.Local business organizationMuch of the employee parking is out of the immediate area with shuttle run to downtown, most people stay near their place of employment during breakfast, eat and after work relaxing. A signifi usher outt number of these local business people find coffeeholics an inviting and convenient destination.StudentsIn Hyderabad there are some(prenominal) universities as well as dozen of school, and colleges including many private centers. So students love to come at NESCAFEto enjoy with their friends in clean environs with best cup ofcoffee or cold coffee and their deary snacks.Travelers passing throughThe travelers passing through Hyderabad they will tired in journey or get tired after journey they can easily relax in the environment of NESCAFEand enjoy their coffee or tea or have some snacks.4.4 Competitive advantageOur competitive, compared to some other coffee shop in Hyderabad includes The significantly higher quality, better discernment products.The only coffee caf which provide best products in rea sonable price.