Tuesday, March 19, 2019
Colgate-Palmolive :: Oral Hygiene Industry
WS1 CP PaperColgate-Palmolive has been a attracter in contriveetary house and personal care convergences. In 1991 the order planned new product launches while planning to venture into new marts (Quelch & Laidler, 2011). The companys plan worked and now the company offers products from ad-lib hygiene products to dish soap to pass over food. This paper give discuss the companys delegation. This paper will as well discuss a SWOT analysis which according to Kotler and Keller (2009) is the general evaluation of a businesss strengths, weaknesses, opportunities, and threats. MissionA mission statement should be clear and thoughtful. A mission statement should also provide employees with a sense of purpose and direction (Kotler & Keller, 2009). correspond to Colgate (2011) the companys mission statement is to provide Colgate with a significant war-ridden advantage by reducing total delivered costs, extending technology resources and developing justice in purchasing, logistics and sourcing processes. The company has been favored in its mission and accomplishing its goals. StrengthsColgate-Palmolive has been a concentrated force in the oral hygiene industry. The company has more strengths that defecate contributed to the companys success. The company has become a global leader with seventy five percent of sales coming from international operations (Colgate, 2011). The company has built strong brand recognition over the years. According to Sekar and Thomas (2008) brand differentiation is now becoming an important simulated military operation for combating competition in the hostile marketplace. While price is important, brand is also an important influence for consumers (Chain Drug Review, 2010). Another influence is product positioning. Colgate-Palmolive has been successful in positioning their products in stores and displaying more skus than other brands. The company has a focus on new product development and innovation. Produ cts range from oral hygiene products to pet foods. The company sells high margin products that they are fitted to produce at a low cost to the company (Datamonitor, 2011). Colgate-Palmolives financial strategy has helped the company to achieve great success. WeaknessesAlthough the company has many strengths the company does have some weaknesses. While the company remains the market leader in Ireland (Checkout, 2008), the company has experienced a decrease in sales in other European countries (Datamonitor, 2011). This decrease could be the dissolver of less spending on advertising compared to the companys competitors (DeSanto, 2010).