Applied Marketing Research Educational App

Question: Discuss about theApplied Marketing Research for Educational App. Answer: Introduction The present study is a reflection about the marketing research task and personal experience as a member of a marketing research team. This analysis highlights key challenges faced by me in the team activity. Critical analysis is done based on two challenges faced by the team. The effectiveness of the educational app has been scrutinised in the previous research report. The reflection is based on the insight of the researcher about the research report. Educational app is progressively used among the students and universities (Ritchie et al., 2013). Along with this, maintaining a website is a key challenge during present decades. Among the several challenges, four challenges are mentioned. Two serious challenges are discussed in this study. Reflective Analysis While doing the marketing research on the educational app, which are effective for the JCUS students, the research tem faced some challenges. Challenges Description Problem of team co-ordination Different team member was assigned with different tasks. Problem of coordination was created due to physical distances among the team members. Some of the team members were not well prepared for the presentation Difficulties was created at the time of presentation of the project Pressure of multiple submission related to other assignment at the same date Preparation of all the submission with equal quality was not possible Time constraint Several research area was untouched due to time constraint Critical Analysis of Two Identified Problems Among the four problems, intensive problems faced by our team were under prepared team members. Some of the team members had less interest for betterment of the project. One of the reasons was lack of sufficient knowledge about marketing and education app. In the view of Anderson (2012), a project will be successful if a cohesive team executes it, where every team member actively participates in each activity. The project team leader divided the tasks within team members. The team member was responsible to assign tasks according to the skills. However, instead of dividing the tasks according to the skill and knowledge, tasks were assigned randomly. Hence, this phenomenon has reduced the fruitfulness of the project outcome (Taylor, Bogdan DeVault, 2015). Moreover, there was lack of coordination among the team member. The team member failed to guide all the members in necessity. One of the team members was given the task of primary survey. That member has lack of effective communication skills. The data collection team had to prepare themselves. The questionnaire was not pre prepared. Therefore, interview to the JCUS students were not successful at the first round. The team conducted the second time interview with some preparation. Data collection is an important part of the marketing research (Kotler et al., 2015). Market survey tells the researcher about the consumer choice and needs (McDonald, 2016). In order to assess the use and utility of the education among to the students, feedback is required (Hirsh-Pasek et al., 2015). One of the reasons for the limitations of our marketing research is lack of proper preparation for the survey. The project presentation to the lecturer was delayed therefore. The second problem was lack of adequate time to prepare the project. The marketing research activity requires an extensive investigation about market trend. Due to lack of time, we had to complete the tasks within very short time. Hence, the team faced the problem of resource allocation. The team failed to conduct research on a large number of students. The team conducted the survey on 75 JCUS students. This sample size is too short against large number of sample size. As stated by Terpstra, Foley Sarathy (2012), the reliability of the project increases and the sample error is reduced with the increase in sample size. Furthermore, as the project has been completed within a very short span of time, quality of the project was compromised. We felt time constraint, as there was pressure from preparation of other subjects. Therefore, this project was not given sufficient time for preparing report. The problem of lack of coordination among the team member aggravated the problem of tie con straint. Personal Experience It has been a learning experience for me to be part of the project. This project has helped to acquire knowledge about different steps of a research process. Teamwork is another experience, which will help in career building. In order to carry out the market research on effectiveness of educational app, there was lots of opportunity to learn about this app. As a team member, I faced problem regarding coordinating with other team members. The most fruitful experience was to know how a good team works and how collaborative works can make up the weakness of a team member (Brinkmann, 2014). Problem has been faced when other subjects had to prepare along with this project paper. It has been a good opportunity to interview JCUS students. Time management has been learnt during this project. Each of the tasks has stipulated deadline. Technical problem has been faced at the time of data compilation. It has been realised at the time of research work that secondary research could make the research robust and the analysis strong (Bastian Harkness, 2015). However, due to time constraint, the study has been limited to the qualitative analysis. While carrying out the research, there were different views among the team member about the research techniques and results. However, the team leader has managed the conflicts and suggested to follow the guideline. It has been a learning from the research that how to manage time. First criterion before conducting a research is to know the purpose of the research (Rideout, 2014). Data collection is good experience in the fieldwork. If any member of the team can choose career of marketing executive or market manager, this experience will the member to succeed in life. It has been realised that in order to overcome the challenges faced earlier an extensive planning is required. Every team member needs to understand the duty and responsibility clearly. Furthermore, it has been learnt that market research is effective before lunching a new product into the market. Educational app is helpful to the students as well as the teachers. It improves the learning process and communication in the classroom. Conclusion The essay has discussed about the problems faced by a marketing research team. The main discussion highlighted four problems that were faced the team members. This essay analysed personal experience from the problem. The main two problems were under prepared team member for the project presentation and time constraint. This study has explained how those problems were solved and learning from this research process. References Anderson, E. (2012). Organizing the marketing function.Review of Marketing 1981, 134. Bastian, H. Harkness, L., (2015). When Peer Tutors Write about Writing: Literacy Narratives and Self Reflection.Young Scholars in Writing,1, pp.101-124.[retrieved from https://arc.lib.montana.edu/ojs/index.php/Young-Scholars-In-Writing/article/viewFile/79/41] Brinkmann, S. (2014).Interview(pp. 1008-1010). Springer New York. Hirsh-Pasek, K., Zosh, J. M., Golinkoff, R. M., Gray, J. H., Robb, M. B., Kaufman, J. (2015). Putting education in educational apps lessons from the science of learning.Psychological Science in the Public Interest,16(1), 3-34.[retrieved from https://s3.amazonaws.com/academia.edu.documents/45663673/Putting_Education_in_Educational_Apps_Le20160516-853-4i62fa.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEAExpires=1475173456Signature=ZLbg2OkUHMzZWwUTWUxvq%2BN1cPw%3Dresponse-content-disposition=inline%3B%20filename%3DPutting_education_in_educational_apps_le.pdf] Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. McDONALD, M. A. L. C. O. L. M. (2016). 5 Strategic marketing planning.The marketing book, 86. Rideout, V. (2014). Learning at home: Families' educational media use in America.Joan Ganz Cooney Center.[retrieved from https://files.eric.ed.gov/fulltext/ED555586.pdf] Ritchie, J., Lewis, J., Nicholls, C. M., Ormston, R. (Eds.). (2013).Qualitative research practice: A guide for social science students and researchers. Sage. Taylor, S. J., Bogdan, R., DeVault, M. (2015).Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press.